LinkedIn Basics: Creating LinkedIn Content

Do you post on LinkedIn? Is it important to 'like' and comment on other peoples posts? Karen Tisdell answers all these questions and more, showing you how to publish your own content, and why not all posts are created equal.

Did you know that LinkedIn Pages with complete information get 30% more views compared to others; listing the correct number of skills on your LinkedIn profile can lead to up to 17x more views; and 91% of executives rate LinkedIn as their first choice for professionally relevant content.  In today's age you can't afford not to be using LinkedIn properly as it has become the number one professional go to tool.

This webcast covers key areas you need to understand to create meaningful content to build your brand:

  • Why create content?
  • Improving your newsfeed
  • Structuring your posts for maximum impact
  • The do’s and don’ts of hashtags
  • Different types of posts – not all posts are equal
  • How often should you post?
  • The power of reciprocity and generosity


  • Webcast (60 minutes)
  • Presentation slides - PDF
  • Content tips - PDF

The webcasts are pre-recorded and live Q&A is not available. All webcasts can be accessed online for 30 days from the date of purchase.
When you purchase this webcast (free for members only) you will receive a copy of the PowerPoint presentation slides and related handouts.


‚ÄčKaren Tisdell - LinkedIn Profile writer & designer, LinkedIn trainer and speaker

An early-adopter of LinkedIn, KarenTisdell recognised the platform’s potential when working as a recruiter. Identifying a niche and foreseeing the importance of how professionals are perceived online, Karen began her LinkedIn profile writing business. A decade on, she has written thousands of profiles for senior executives and is ranked as one of the top 10 independent LinkedIn trainers across Asia Pacific.