LinkedIn Basics: Building your personal LinkedIn Profile

Are you showing up on LinkedIn? Learn what you can to do to improve your profile and build your personal brand online.

Did you know that LinkedIn Pages with complete information get 30% more views compared to others; listing the correct number of skills on your LinkedIn profile can lead to up to 17x more views; and 91% of executives rate LinkedIn as their first choice for professionally relevant content. In today's age you can't afford not to be using LinkedIn properly as it has become the number one professional go to tool.

This webcast covers the important fundamentals that you need to get right in your LinkedIn profile, including:

  • Your digital footprint - how are you showing up?
  • Remote networking and why LinkedIn is your secret weapon
  • Tips on improving your profile (8 sections, including Featured and Media sections)
  • Words to avoid in your profile and why
  • URL, visibility settings, name pronunciation option


  • Webcast (60 minutes)
  • Presentation slides - PDF
  • Improving your LinkedIn Profile checklist - PDF

The webcasts are pre-recorded and live Q&A is not available. All webcasts can be accessed online for 30 days from the date of purchase.
When you purchase this webcast (free for members only) you will receive a copy of the PowerPoint presentation slides and related handouts.


‚ÄčKaren Tisdell - LinkedIn Profile writer & designer, LinkedIn trainer and speaker

An early-adopter of LinkedIn, KarenTisdell recognised the platform’s potential when working as a recruiter. Identifying a niche and foreseeing the importance of how professionals are perceived online, Karen began her LinkedIn profile writing business. A decade on, she has written thousands of profiles for senior executives and is ranked as one of the top 10 independent LinkedIn trainers across Asia Pacific.