Face-to-face masterclass: Your LinkedIn Makeover


Women on Boards’ new face-to-face Masterclass Your LinkedIn Makeover' with LinkedIn masters Karen Tisdell and Karen Hollenbach is coming to five cities across Australia in October.


Join the Karens and WOB co-founder and CV guru, Claire Braund to learn how to connect the dots between having a persuasive LinkedIn profile and creating content that will capture the attention of your target audience, whether it be executive & board recruiters, chairs or HR professionals.

The face-to-face morning workshops are being held in five cities throughout October:

About Karen Tisdell

An early-adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Identifying a niche and foreseeing the importance of how professionals are perceived online, Karen began her LinkedIn profile writing business in 2010. 

More than a decade on, she has written thousands of profiles for senior leaders and is ranked as one of the top 8 independent linkedin trainers across Asia Pacific. Having been a guest on over 35 podcasts including our own 'In Conversation With Claire', Karen is a guest lecturer at UTS, a facilitator at the Australian Institute of Management, and is the NSW resident LinkedIn expert for Social Media College. 

Melbourne-based board director Carlee Baxter said Karen’s expertise hs helped her find her authentic voice.

“Karen’s unique ability to delve deep into the essence of a story has allowed me to shatter self-imposed limitations and discover my true, authentic voice. Her technical expertise and knowledge of LinkedIn, combined with practical insights and advice, has been nothing short of fantastic.

Karen’s guidance and expertise are in a league of their own. I wholeheartedly recommend anyone seeking to harness the power of LinkedIn to invest in her services. For those brave enough to take the leap, I’m confident her impact will be as transformative for you as it has been for me.”

US-based board director and Chair, Alexandra Wrage, recently attended one of Karen’s masterclasses and she was very effective at identifying key ‘soft skills’ around corporate culture and communications, in addition to growth and strategy. 

“I am making the transition from founder and CEO to several board director roles. Karen has been enormously helpful in recasting my experience from a governance perspective -- out of the trenches and into an oversight role,” she said.

About Karen Hollenbach

Independent LinkedIn Specialist Consultant, educator, writer and speaker Karen Hollenbach is the Founding Director of Think Bespoke. As a LinkedIn specialist trainer and strategist she offers a unique perspective on how to get more from your time on LinkedIn.

Karen works closely with private, public and government organisations and social
enterprises across Australia. She co-facilitated the LinkedIn workshop for Monash
Business School from 2020-2022 and has worked with State Library Victoria, Grattan Institute, Dementia Australia, legalsuper and trained the RMIT University careers team. Karen is a Company Director, Registered VIT Teacher and holds a Graduate Diploma Education, Bachelor of Business Marketing and a Diploma of Management.

About the LinkedIn Masterclass Series

Jeff Bezos is quoted as saying, "Your brand is what other people say about you when you're not in the room." But what happens when you’re never in the room? What happens when people search for you online, and they can't find you? 

LinkedIn is the 'go to' marketplace for executive and board search firms which is increasingly replacing Twitter as the preferred platform for timely updates. 

At this half-day masterclass, participants will learn how to:

  • ​Craft a compelling headline
  • Write an 'About' section which sets the tone for your personal brand on LinkedIn
  • Learn how to write your 'Experience' in a way that accurately reflects the narrative of your career
  • Re-order your 'Experience' to change the order of concurrent positions
  • Upload, reorder and assign skills to your match your 'Experience'.

The masterclass will also cover why keywords matter and where you need to put them, words to avoid, how to link to the right companies and education institutions, how far back to go in your ‘experience’ section and much more.

The masterclass runs for 3.5 hours and includes morning tea. You will also receive these additional benefits:

  1. Top 5 CliftonStrengths Assessment* by Gallup to support you write your About section.
  2. A selection of graphically designed background images to put behind your terrific & current headshot on LinkedIn. 
  3. A 50% discount to attend the Director Lunch* (held immediately after the workshop at Clayton Utz)  
* Details regarding CliftonStrengths Assessment and 50% discount on the Director lunch will be sent in an email when you have completed your registration for Leveraging your brand & profile on LinkedIn.

For more details visit our EVENTS Calendar
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