Connection Content - Why You Need to Rethink Your LinkedIn Strategy

Are you feeling guilty about not publishing content and thinking that it’s the reason why you are not getting what you want out of LinkedIn?

Or maybe you have noticed that your LinkedIn posts aren’t reaching as many people as they once did, and you are racking your brain. Has LinkedIn changed? What have you done wrong?

Whichever camp you fall into, good news: LinkedIn is no longer about being the loudest person in the room. Pushing content into the universe will not magically manifest your next big opportunity—no matter the quantity or quality.

You cannot wait passively on the sidelines. It’s time to shift your LinkedIn strategy.

Content is nice, but it’s no match for connection. Content is futile without first finding the right people using powerful search capabilities and engaging in meaningful conversation through direct messaging. It’s about owning your profile through authentic and engaging storytelling and building real relationships with people who can help you reach your professional goals.

In this webcast, LinkedIn expert Karen Tisdell will walk you through:

• The pros and cons of creator mode
• Why connections matter more than followers
• How to leverage powerful search features to connect with people in your real-life network and find new people
• The power of direct messaging

Learn how to:

• Boost your visibility
• Get more out of every minute spent on LinkedIn
• Nurture genuine relationships that benefit your career

Karen Tisdell

LinkedIn Profile writer & designer, LinkedIn trainer and speaker

An early-adopter of LinkedIn, KarenTisdell recognised the platform’s potential when working as a recruiter. Identifying a niche and foreseeing the importance of how professionals are perceived online, Karen began her LinkedIn profile writing business. A decade on, she has written thousands of profiles for senior executives and is ranked as one of the top 10 independent LinkedIn trainers across Asia Pacific.